The COVID-19 pandemic has brought about a paradigm shift in the way viewers consume content. With television viewership declining, digital platforms have seen a surge in popularity. YouTube, in particular, has experienced unprecedented growth, allowing artists to connect with their fans on a more intimate level. Bollywood stars, including directors and choreographers, have taken to YouTube channels to share their daily lives, behind-the-scenes moments, and live programs. Farah Khan, a renowned director and choreographer, has confessed to earning more from YouTube than her directing and choreography career.
The increase in revenue has been substantial, with some creators earning up to 5600 rupees for every 1,00,000 views. However, the actual income comes from brand deals, not the CPM (Cost Per Mille) model. For instance, Farah Khan’s YouTube channel has over 40 million views, generating an estimated 17-24 lakhs in ad revenue. But the real income comes from collaborations with brands.
Experts suggest that big names in the industry find YouTube more profitable since they already have a large fan base. For example, YouTube creator Sourabh Joshi earns 50-60 lakhs per month from YouTube alone, while brand deals take his income to 2-3 crores.
Bollywood stars, including Anushka Sharma and Kajol, have spoken about the challenges of balancing their careers and personal lives. Pakistani actress Hira Khan has also opened up about the difficulties of maintaining a work-life balance. Meanwhile, Indian actor Anupam Kher has accused his brother-in-law of deceiving their family by not revealing their ancestral property.
In other news, Iranian Foreign Minister Abbas Araghchi has announced that he will participate in the upcoming talks in Islamabad. Pakistani actor Saba Qamar has been in the news for her recent statements on social media, while Bollywood actress Saba Faisal has spoken about the importance of being a strong wife.
Lastly, a 26-year-old Pakistani entrepreneur, Saleh Asif, has made it to the Forbes list of billionaires.
