OpenAI has now enabled image generation through ChatGPT directly within WhatsApp, removing the need for users to switch between different applications or websites.
The feature, which became available in December 2024, was officially rolled out for all users on Monday, as confirmed by the company in a statement issued via its official account on X (formerly Twitter).
OpenAI, the creator of ChatGPT, stated that this new update allows users to generate AI images simply by typing their instructions within the WhatsApp chat interface. This marks a significant step in integrating generative AI tools into widely-used messaging platforms. The company’s statement noted, “This feature is now accessible to everyone using ChatGPT on WhatsApp.”
ChatGPT, powered by OpenAI’s advanced artificial intelligence model, has seen rapid integration into various global platforms over the past year. It is already embedded in Microsoft’s Bing search engine and Apple’s iOS 18, with further expansions currently underway.
The image generation feature on WhatsApp functions similarly to its counterpart on the ChatGPT website or app. Users can begin by saving the number 1-800-242-8478 to their WhatsApp contacts. Alternatively, they can initiate a conversation through a shared link provided by OpenAI. Once connected, users must link their OpenAI account to WhatsApp. After this one-time setup, they can generate images by sending written prompts—ranging from detailed scene descriptions to abstract concepts—to ChatGPT within the chat.
The company highlighted that this feature builds on the increasing popularity of AI-generated visuals, which have become a mainstay in content creation, education, marketing, and entertainment industries. Tech analysts suggest that the integration of image creation into WhatsApp may indicate a broader trend where AI tools become seamlessly embedded into everyday digital communication platforms. A Lahore-based AI researcher commented, “This is more than just a novelty. It could change how people interact with AI daily—making it as simple as sending a message.”
While OpenAI has not specified whether future updates will include support for voice instructions or Urdu-language prompts, the current functionality represents a notable leap toward more intuitive AI accessibility. This launch comes amid growing interest in generative AI across South Asia, particularly in Pakistan, where ChatGPT has become a popular tool for students, content creators, and professionals alike. Experts, however, caution that despite the immense promise of this technology, its use must be governed by responsible practices and privacy awareness, especially within personal communication applications like WhatsApp.
