SEOUL – South Korean tech giant Samsung Electronics has announced a significant shift in its production strategy, deciding to increase the output of its thinner smartphones in response to intense market competition and changing consumer trends.
According. to reports, the decision aims to meet new consumer demands that prioritize both style and performance. In recent years, market interest has clearly shifted toward thinner and lighter devices, a trend Samsung now aims to capitalize on.
This strategic move is also seen as a direct response to competitors like Apple and Xiaomi, which have already found significant success in the thin-and-light smartphone category.
Samsung’s challenge is not just to reduce the thickness of its devices, but to do so without compromising on capability. The company is reportedly focusing on innovations in its semiconductor and mobile technology divisions to ensure these new, slimmer phones still deliver top-tier performance, processing power, and battery life.
