The authority responsible for officially setting the customs value of new iPhone models is the Directorate General of Customs Valuation, an office that operates under the Federal Board of Revenue (FBR), acting in accordance with Section 25A of the Customs Act, 1969. Earlier this year, the directorate issued an updated schedule of customs values for the iPhone 16 product line, which includes the Pro Max model. These values were adjusted to reflect current market rates, specifically where a reduction in price (depreciation) had been observed. The final, revised figures were established after physically surveying multiple markets to accurately assess the current real-world prices of mobile phones across the country.
The iPhone 16 Pro Max in Pakistan
The iPhone 16 Pro Max stands as Apple’s top-tier model. While it matches the iPhone 16 Pro in processing power, the key differentiating factor is the screen dimension. The Pro Max features a larger -inch display, in contrast to the -inch screen on the iPhone 16 Pro and the -inch screen on the standard iPhone 16. The device incorporates a Super Retina XDR display with ProMotion technology and also features the always-visible Always-On display functionality. Its core performance is driven by the A18 Pro chip, built with a -core CPU, a -core GPU, and a -core Neural Engine, which is designed to further enhance the capabilities of Apple Intelligence.
The most recent official customs value for the iPhone 16 Pro Max with storage has been stipulated at USD, an amount equivalent to Rs as of the date of 24 September 2025.
