Renowned Pakistani singer Atif Aslam has launched an ambitious new project, Borderless World, with the aim of erasing artistic boundaries and providing a global platform for emerging musical talent.
The grand launch event took place at a cinema in Lahore, with some of Pakistan’s biggest entertainment names in attendance.
Celebrities such as Sahir Ali Bagga, Bilal Saeed, Hamza Ali Abbasi, Naimal Khawar Abbasi, Saba Qamar, Emmad Irfani, and Anoushey Ashraf graced the occasion.
Acclaimed filmmaker Bilal Lashari, producer Ammara Hikmat, and singer Shae Gill also showed their support for the initiative.
Speaking at the event, Atif Aslam described Borderless World as a platform where musicians, poets, and artists can showcase their creativity without limitations. He said, “This will be a world where artistic boundaries do not exist, and dreams will transcend limitations.”
Reflecting on his career, Atif shared that while his early years were dedicated to playback singing, he now enjoys the freedom to create something truly personal. “This was the perfect moment to bring Borderless World to life,” he added.
The project aims to foster artistic collaboration on a global scale and support emerging talent. Atif also hinted that his latest venture would blend his early music style with fresh sounds. “Somewhere, you’ll hear the old Atif Aslam again,” he teased.
With Borderless World, Atif Aslam is set to take his music and Pakistan’s artistic community to new heights.
