In a quirky promotional move, fans of Emma Stone are being offered a chance to watch her upcoming sci-fi comedy “Begonia” for free — but there’s a catch: they must either already be bald or agree to shave their heads before the screening.
The announcement was made by a Los Angeles-based company on Instagram, inviting fans to an advance screening on October 20 at the Clover Theater. The post read:
“Are you bald, or brave enough to be? Then you can watch Begonia for free!”
The condition has generated a wave of amusement online, with fans calling it “the boldest marketing stunt of the year.”
Directed by Yorgos Lanthimos, known for his surreal and offbeat films like Poor Things and The Lobster, Begonia is said to blend absurdist humor with social commentary, a signature of the Oscar-winning filmmaker’s style.
The film will be released globally on October 24, 2025, but this bald-themed pre-screening has already made it one of the most talked-about releases of the season.
Social media reactions ranged from admiration to laughter — one fan joked, “If it’s Emma Stone, I’ll go bald twice,” while another wrote, “Finally, a film that truly demands a hair-raising commitment!”
