TikTok is implementing new measures to address mental health concerns, particularly regarding the impact of beauty filters on young users. The popular social media platform has announced that, in the coming weeks, it will block users under 18 from using filters that artificially alter their appearance, such as enlarging their eyes, plumping their lips, or changing their skin tone.
This move comes after growing concerns over the pressure beauty filters place on teenagers, especially young girls, to conform to unrealistic beauty standards. The use of filters that change one’s appearance often leads to negative mental health effects, as users struggle to reconcile their real selves with their filtered images.
The new policy will specifically target filters like “Bold Glamour” that significantly modify users’ features, which cannot be replicated with makeup. However, more playful filters—such as those adding animal ears or dog noses—will not be affected by the changes.
TikTok commissioned a report by UK-based nonprofit Internet Matters to investigate how online platforms shape teens’ identities and relationships. The study, titled Unfiltered: The Role of Authenticity, Belonging, and Connection, highlighted the distinction between filters that alter appearance and those designed to be humorous, like animal ear effects. The report revealed concerns from both teens and parents about the effects that modify appearance, noting that viewers might not realize the content had been altered.
In response, TikTok will provide more transparency by informing users about how certain effects might alter their appearance. This is in addition to the platform’s current practice of notifying users when specific effects are applied to content.
The company also plans to update its resources for filter developers to increase awareness of the potential negative consequences certain filters may have on users’ well-being.
TikTok’s statement emphasized the importance of fostering a culture of authenticity, respect, and support, and aims to create a digital space where everyone feels empowered to express their true selves.
In addition to these filter-related changes, TikTok is tightening its policies to block users under 13. By the end of the year, the platform will begin trialing new automated systems powered by machine learning to detect users attempting to bypass age restrictions. TikTok reported that it removes approximately six million accounts monthly for not meeting the platform’s minimum age requirement.
These new systems will help identify accounts likely belonging to children under 13, allowing moderators to review the accounts and remove them if necessary. However, users will have the option to appeal if they believe their account was mistakenly removed.
