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CUPERTINO, California— The global technology giant Apple has taken an unusual step into the realm of high fashion by introducing a new, luxurious accessory for its flagship iPhone device. This is not a typical case or cover, but a specialized ‘Pocket’ priced at $230 USD, which translates to approximately PKR 65,000. The move highlights the increasing collaboration between cutting-edge technology and high-end fashion houses.
The iPhone Pocket is designed to allow users to sling their device over their shoulder or arm, similar to a small satchel. This design aims to offer convenience, enabling users to easily retrieve and store their phone, while also positioning the accessory as a desirable fashion statement.
Apple developed this premium pocket in collaboration with the renowned Japanese fashion brand Issey Miyake. The accessory incorporates the designer’s distinctive trademark pleats, elevating it to a recognized fashion product.
Apple stated that the idea for this project originated from the concept of creating an “additional pocket” for the device. The company clarified that while the pocket is a result of collaboration between the Apple Design Studio and Issey Miyake, and is being sold in Apple Stores, it prominently features the branding of the fashion company. This new pocket is a clear indication of Apple’s strategy to appeal to consumers who prioritize both technological innovation and high-end aesthetic value.
