TCL, a top LED TV brand in Pakistan and a global leader in consumer electronics, showcased its vision of “Inspire Greatness” at IFA 2025. The exhibition featured a wide range of products, including cutting-edge audiovisual displays, AI-powered home appliances, and smart mobile devices. TCL also made the global debut of its NXTHOME™ concept and highlighted a series of sustainable innovations, all aimed at enhancing daily life through technology and premium design.
The exhibition’s sports-themed design brought an athletic energy to IFA 2025, emphasizing TCL’s commitment to connecting people worldwide. By improving the sports experience for both fans and athletes, the showcase demonstrated how technology can inspire greatness on and off the field.
Innovative Audiovisual Displays: Immersive Entertainment for All
At the center of TCL’s presentation was its 2025 flagship model, the C8K Premium QD-Mini LED TV. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen, the C8K delivers a unique combination of engineering, design, and premium sound. It promises an unparalleled viewing experience, which will be particularly appreciated by Pakistani cricket and football fans.
Since launching the world’s first QD-Mini LED TV in 2019, TCL has solidified its leadership in display technology. By combining precise Mini LED backlighting with QLED technology, TCL offers OLED-level contrast, a wide color range, higher brightness, longer lifespan, and great value, especially for ultra-large TVs. These TVs also use low-energy backlights and high-efficiency panels, reflecting the company’s commitment to sustainability. TCL also introduced its QD-Mini LED technology to the 57R94 Dual 4K, an ultra-wide monitor that provides immersive visuals for gaming and work.
In the audio space, TCL collaborated with Dolby to introduce new experiences. The new Z100 Wireless Free Sound Speaker, when paired with TCL TVs that support Dolby Atmos FlexConnect, allows users to place speakers anywhere for a flexible home theater setup. TCL also announced that Dolby Vision 2, the next generation of Dolby Vision, will soon be available on its TVs, further enhancing entertainment.
AI-Powered Smart Living: Redefining the Home Experience
TCL’s IFA portfolio is powered by its human-centric AI, built on Eagle Lab’s Turing Platform. This AI enables smarter, more personalized experiences across TCL’s TVs, air conditioners, refrigerators, washing machines, and smartphones—perfect for Pakistani households seeking convenience and efficiency.
- TCL FreshIN 3.0 Air Conditioner: Features AI Health, Voice Control, and AI Energy Saving, along with ultra-quiet performance and QuadruPuri purification, making it ideal for Pakistan’s hot summers.
- Free Built-in Refrigerator: Equipped with T-Fresh Technology to maintain hygiene and freshness, this is perfect for easy access to chilled drinks and snacks on match days.
- SuperDrum Series Washer and Dryer Pair: Offers smart Wi-Fi connectivity and Auto Dose technology, saving detergent and effort.
TCL also introduced TCL AiMe, the world’s first modular AI companion robot, making its European debut. With lifelike expressions and interactive features, TCL AiMe provides new ways for people to connect.
Vibrant Experience with the Olympic Spirit
As a Worldwide Olympic Partner, TCL brought the excitement of the upcoming Milano Cortina 2026 Winter Olympics to IFA 2025. A dedicated Winter Olympics Zone, featuring the mascots Milo and Tina, was a major highlight. TCL also showcased Team TCL, its global support program for athletes and fans, highlighting its commitment to sports innovation—a passion widely shared by Pakistani audiences.
Global Debut of TCL NXTHOME™
Making its global debut at IFA 2025, TCL NXTHOME™ embodies TCLArt’s vision to “Inspire the Artists of Tomorrow.” This showcase integrated smart home solutions and lifestyle appliances with premium products from global partners, including Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.
From smart freshness in the kitchen and artistic design in the living room to cinematic sound in the home theater and a creative gaming zone, TCL NXTHOME™ redefines modern living for families worldwide, including in Pakistan, by bringing together lifestyle, technology, and artistry.
TCL Electronics
TCL Electronics (1070.HK) is a rapidly growing consumer electronics company and a leader in the global television industry. Founded in 1981, it now operates in over 160 markets. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio devices, and smart home appliances.
