TCL, a leading LED TV brand in Pakistan and a top global brand in consumer electronics, presented an inspiring showcase at IFA 2025 under the theme “Inspire Greatness.” The exhibition featured cutting-edge audiovisual displays, AI-powered home appliances, and smart connected mobile devices. Additionally, TCL made the global debut of TCL NXTHOME™ and highlighted a series of sustainable innovations. The showcase underscored TCL’s mission to enhance everyday life through innovative products, premium design, and vibrant lifestyle experiences.
Innovative Audiovisual Displays: An Immersive Experience for Every Viewer
At the heart of TCL’s showcase was its 2025 flagship model, the C8K Premium QD-Mini LED TV. This TV delivers an unparalleled experience with its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen. It is a masterpiece that will particularly be appreciated by Pakistani cricket and football fans for its exceptional game-viewing experience.
TCL also expanded its QD-Mini LED technology to an ultra-wide monitor for the first time with the 57R94 Dual 4K, delivering immersive visuals for gaming and productivity. In the realm of audio, TCL presented innovative experiences in collaboration with Dolby. The new Z100 Wireless Free Sound Speaker can be paired with TCL TVs that support Dolby Atmos FlexConnect, allowing users to arrange speakers anywhere for a flexible and immersive home cinema experience.
AI-Powered Smart Home Appliances
TCL’s IFA portfolio was powered by its human-centric AI, built on Eagle Lab’s Turing Platform. This AI enables smarter and more personalized experiences across TCL’s TVs, air conditioners, refrigerators, washing machines, smartphones, and more. This is ideal for Pakistani households seeking convenience and efficiency.
- TCL FreshIN 3.0 Air Conditioner: This model features AI Health, Voice Control, and AI Energy Saving with ultra-quiet performance and QuadruPuri purification, perfect for Pakistan’s summer heat.
- Free built-in refrigerator: Equipped with T-Fresh Technology to maintain hygiene and freshness, this is ideal for quick access to chilled drinks and snacks on match days.
- SuperDrum Series Washer and dryer pair: This offers smart Wi-Fi connectivity and Auto Dose technology to save on detergent and effort.
Global Debut of TCL NXTHOME™
Making its global debut at IFA 2025, TCL NXTHOME™ embodies TCLArt’s vision to “Inspire the Artists of Tomorrow.” The showcase integrated smart home solutions and lifestyle appliances with premium collaborations from global partners, including Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.
From smart freshness in the kitchen and an artful design in the living room to cinematic sound in the home theater and creative energy in the gaming zone, TCL NXTHOME™ redefines modern living for families worldwide, including in Pakistan, where lifestyle, technology, and artistry come together.
