digital payments and reduce reliance on cash during cattle shopping for Eid ul Adha.
This strategic initiative, aligned with the SBP’s objective of fostering digital financial inclusion across Pakistan, was officially launched today, May 19, 2025, and will continue until June 6, 2025, or the night of Eid, the central bank announced in a statement.
In collaboration with the banking industry, the campaign aims to streamline the buying and selling of sacrificial animals in 54 designated cattle markets nationwide. Building on the success of last year’s digitalisation efforts, this year’s campaign seeks to further expand the adoption of digital payments among market participants.
Within these cattle markets, digital payment solutions can be used for various transactions, including the purchase of sacrificial animals, payments for necessities such as water and feed, and settlement of parking fees.
To support both merchants and buyers during this period, the SBP has temporarily increased transaction limits, effective from May 19 to June 15, 2025:
Branchless Banking Level-1 Accounts, Asaan Account/Asaan Digital Account, and Merchant Accounts: Daily transaction limits have been removed, and the monthly limit has been increased to Rs5,000,000.
The public is strongly encouraged to utilize these convenient and secure digital financial services during the Eid ul Adha period. By participating in the “Go Cashless” campaign, individuals can contribute to a more efficient and inclusive financial ecosystem in Pakistan.
