Proenza Schouler Designers Jack McCollough and Lazaro Hernandez to Lead Loewe Creatively

Jack McCollough and Lazaro Hernandez, the acclaimed design duo behind Proenza Schouler, will assume the role of creative directors at Loewe, the Spanish luxury fashion house announced on Monday.
Their appointment begins on April 7th, following the departure of Jonathan Anderson, who stepped down last week after an influential 11-year tenure that transformed Loewe into a major global brand, reportedly achieving annual revenues exceeding $1.5 billion.
McCollough and Hernandez, recognized for pioneering a distinct American aesthetic since establishing Proenza Schouler in 2002, are relocating from New York City to Paris, where Loewe’s creative offices are located. The designers also plan to make frequent visits to Madrid, the birthplace of Loewe, which originated as a leather goods workshop serving the Spanish royal family in 1846.
The duo established Proenza Schouler as a favored brand among the downtown fashion scene, referencing cultural influences such as artists Helen Frankenthaler and John Currin, filmmaker Harmony Korine, and singer Annie Lennox. While the brand faced challenges in replicating the enormous success of its utilitarian PS1 bag, subsequent collections featured sculptural and supple designs, including ruched totes and crescent-moon wristlets.
“We are incredibly honored to join Loewe, a house whose values and mission align closely with our own,” McCollough and Hernandez stated in a release from Loewe. They expressed enthusiasm for continuing the brand’s renowned commitment to craftsmanship, which flourished under Anderson’s direction.