Experts suspect Prince Harry and Meghan Markle have genuinely encountered severe turbulence with their public relations strategy. This comment was made by public relations strategist Edward Coram James while analyzing the couple’s current media trajectory.
For those unversed, in the last year, the Duchess was busy with release after release. From her combined charitable initiatives with Prince Harry to ventures like the Netflix series, With Love, Meghan, the lifestyle brand As Ever, and Confessions of a Female Founder, among others.
In light of all that, in his interview with Express, Mr. James said, “That’s where, in my opinion, Meghan and Harry hit turbulence.” This is because “they’ve stepped away from royal duties but still carry the royal shine (and the scrutiny).”
Essentially, “they’re not fully celebrities, not quite royals anymore, and that middle ground is messy.” Especially considering the fact that now the duo is “trying to balance being both celebrities and royals, and it’s a tricky situation.”
One aspect that hinted at their apprehension, in Mr. James’s eyes, was that “their big move to Hollywood was meant to be a fresh start, a clean break from the royal spotlight. But when they continue to use the HRH title in their private lives, it hints that maybe they’re not quite ready to completely shed that royal image just yet.”
Furthermore, “Royal PR is about tradition. It’s about quiet dignity and a sense of service that transcends personality. Royals don’t need to go viral.”
However, when compared to celebrity PR, on the other hand, “that is a different beast,” he admitted. “It’s built on visibility, personality, and emotional connection. You’re not just selling a message; you are selling yourself over and over again,” Mr. James concluded by saying.
