The number of social media users in Pakistan has surpassed 516.1 million, reflecting the country’s rapidly growing digital environment. According to a report from the Pakistan Telecommunication Authority (PTA), Facebook remains the most widely used platform, while X (formerly Twitter) is at the bottom of the list.
The Rise of Social Media in Pakistan
The PTA report highlights that social media usage in Pakistan is continuing to grow at a fast pace. From entertainment to communication, millions of Pakistanis are turning to digital platforms to stay connected and informed.
- Facebook Leads the Way: With 101.6 million users, Facebook is the most popular platform in Pakistan, showing its ongoing dominance in the digital space.
- YouTube in Second Place: YouTube ranks second with 96.6 million users, thanks to its strong presence in video streaming and entertainment.
- WhatsApp Secures Third: WhatsApp holds the third spot with 91.7 million active users, solidifying its role as the country’s top communication app.
Other Platforms’ Popularity
TikTok continues to grow in popularity, securing fourth place with 90.3 million users in Pakistan.
- Snapchat is fifth with 79.8 million users.
- Instagram is in sixth place with 49.9 million users.
- X (formerly Twitter) is the least used platform, with just 15.3 million users.
Pakistan’s Growing Digital Footprint
The report highlights Pakistan’s increasing reliance on social media platforms for news, entertainment, and communication. With over 516.1 million active users, the country’s online ecosystem is expanding, creating new opportunities for businesses, creators, and digital engagement.
