Meta has announced a partnership with Midjourney, a prominent leader in AI image and video generation, to license its technology for integration into Meta’s future AI models and consumer products.
The deal was revealed by Meta’s Chief AI Officer, Alexandr Wang, in a Threads post. He emphasized that building world-class AI products requires “an all-of-the-above approach,” which includes top talent, computing power, and partnerships with leading industry players.
Competing in the AI Race
This collaboration could give Meta an edge as it seeks to compete with other tech giants entering the generative AI space. Industry leaders such as OpenAI’s Sora, Google’s Veo, and Black Forest Lab’s Flux currently dominate the image and video model landscape.
Meta has previously launched its own tools, including Imagine, an AI image generator integrated into Facebook, Instagram, and Messenger, and Movie Gen, which creates videos from text prompts.
Part of a Broader AI Strategy
The deal with Midjourney is the latest in a series of high-profile AI initiatives by Meta. Earlier this year, CEO Mark Zuckerberg invested $14 billion in Scale AI, acquired the AI voice startup Play AI, and offered nine-figure compensation packages to attract top AI researchers.
Zuckerberg also held acquisition talks with several AI labs and even considered joining Elon Musk’s $97 billion takeover bid for OpenAI. However, Meta did not proceed with the plan, and OpenAI later rejected Musk’s offer.
Midjourney’s Stance on Independence
Midjourney CEO David Holz confirmed on X that his company remains independent with no outside investors, making it one of the few top-tier AI labs to operate without external funding. Although Meta reportedly considered acquiring the startup, the current agreement is limited to licensing and collaboration. The specific terms of the deal have not been disclosed.
