Meghan Markle, the Duchess of Sussex, who is currently developing her project ‘As Ever,’ is facing claims that she’s causing confusion among her followers due to a lack of clarity in her lifestyle branding efforts. Some suggest that launching a podcast focused on women’s empowerment might not be the most strategic move at this stage.
Brand and culture specialist Nick Ede shared his perspective with The Sun, stating, “I think positioning herself as a lifestyle queen is a really strong direction for her.”
He elaborated, “She has the potential to become a top-tier influencer. Focusing on and truly developing that area, making it feel genuine and accessible, is likely the most beneficial path for her right now.”
Ede emphasized the importance of consistency, remarking, “That’s why it’s interesting she’s also introduced the podcast. It doesn’t feel necessary at this moment. It comes across as trying to do too much at once.”
The expert concluded with a touch of humor, “Right now, all she really needs to show us is how to brew a proper cup of tea.”
