In a heartfelt Instagram post on Wednesday, Justin Bieber shared the philosophy behind his new fashion brand, Skylrk. He revealed that the brand is not just a business venture but a “reflection of my intimate relationships” and a company built on “love and connection.”
The Baby singer explained that he sees no separation between his professional and personal life, stating, “I believe there’s one life and it’s a love life.” He believes this ethos is the driving force behind his brand, which he says is centered on “understanding each other” and showing sensitivity. He concluded by emphasizing that the brand is built on “love, connection, honor and respect” and is not a “favor for a favor.”
The announcement comes after the brand’s footwear sold out within 24 hours of its first launch.
