The technology giant Apple has decided to drastically cut the production of its new “iPhone Air” model, a move prompted by significantly weaker-than-expected demand from consumers.
According to multiple reports, the demand for the iPhone Air, which was only launched in October 2025 as a new, slim, and lightweight offering, has failed to meet market expectations.
Indicating the severity of the situation, production for the model is set to plummet to less than 10 percent of its September levels starting in November. In the industry, such a massive reduction is often interpreted as signaling the end of a product’s life.
User feedback suggests that despite its slim design, the model’s “subpar camera” and “poor battery life” were major factors that discouraged potential buyers.
In contrast, Apple is now shifting its focus and reportedly plans to increase the production of its other, more successful models, including the iPhone 17 and iPhone 17 Pro.
