IIFA’s 25th Edition Set for March 2025 in Jaipur, with Shah Rukh Khan Highlighting Its Impact
By: Raja Zahid Akhtar Khanzada
Mumbai, January 2024 – The International Indian Film Academy (IIFA) is set to mark its historic 25th anniversary with a grand Silver Jubilee celebration. Scheduled from March 8th to 9th, 2025, the event will be hosted in the Pink City of Jaipur, Rajasthan, blending Indian cinema’s glitz and glamour with the cultural richness of Rajasthan.
This milestone event promises a stunning showcase of cinematic artistry, cultural heritage, and Bollywood’s global legacy. The 25th edition, under the theme “Silver is the New Gold,” reflects the journey of IIFA—honoring tradition while embracing a future of excellence.
Jaipur: A Fitting Host. Rajasthan, famously called the “Land of Kings,” offers an ideal backdrop with its grand palaces, forts, and timeless charm. The vibrant traditions, music, dance forms, and architectural wonders of Jaipur promise to elevate this landmark celebration. From intricate craftsmanship in jewelry to its delectable cuisine, Jaipur stands as a cultural gem that embodies both history and festivity.
Deputy Chief Minister of Rajasthan, Ms. Diya Kumari, expressed her excitement, saying, “Inspired by our Honourable Prime Minister Shri Narendra Modi’s vision to boost tourism through innovation, Rajasthan proudly embraces this opportunity. Hosting IIFA will not only celebrate cinematic excellence but also catalyze tourism and investment in Rajasthan.”
Key Highlights of IIFA 2025: A Three-Day Celebration
March 8th: Sobha Realty IIFA Digital Awards
IIFA will launch its inaugural Digital Awards, honoring brilliance in OTT and digital entertainment. This debut reflects IIFA’s evolution in embracing modern storytelling and emerging formats.
March 9th: NEXA Presents IIFA Awards
The grand finale will witness the prestigious IIFA Awards, celebrating cinematic excellence and the global impact of Indian cinema. Luminaries from Bollywood, South Indian cinema, OTT platforms, and international dignitaries will unite to honor this legacy.
IIFA’s Legacy of 25 Years
Since its inception in 2000, IIFA has redefined Indian cinema’s global footprint, building cultural connections worldwide. The Silver Jubilee edition will honor its trailblazing journey, celebrating a quarter-century of cinematic brilliance and transformative achievements. Bollywood icon Shah Rukh Khan, a long-time supporter of IIFA, highlighted its impact:
“IIFA is more than an event—it’s a legacy that transcends borders. Celebrating 25 years in Jaipur, amidst its regal charm, is nothing short of magical. I’m proud to be part of this extraordinary milestone.”
Green Initiatives: IIFA’s Environmental Commitment
The #IIFA25 Garden, in collaboration with Challenge for Green (CFG), is set to drive sustainability. A tree will be planted for every guest attending the event, creating a lasting symbol of environmental stewardship and IIFA’s commitment to a greener future.
Star Appearances & Performances
The press conference in Mumbai unveiled the star-studded line-up for IIFA 2025:
• Kartik Aaryan will debut as the host of this historic edition, promising an unforgettable experience.
• Nora Fatehi, making her fourth consecutive performance, said, “IIFA’s energy is unmatched. Performing at its 25th anniversary is an honor and privilege.”
Other luminaries, including Bollywood stalwarts and global dignitaries, are expected to attend.
Key sponsors like NEXA, Sobha Realty, and Zee Entertainment reiterated their long-standing partnerships with IIFA:
• Partho Banerjee, from Maruti Suzuki, shared their excitement about unveiling the E-Vitara, India’s first electric SUV, at the event.
• Ravi Menon, Chairman of Sobha Group, highlighted their shared ethos of blending tradition with modernity.
Co-founder Andre Timmins said, “The 25th edition in Jaipur marks a transformative milestone. Over 25 years, IIFA has fostered cultural exchange, built global connections, and celebrated Indian cinema’s brilliance. With Jaipur as our backdrop, this celebration will be iconic.”
Ticketing and Broadcast
The event will be available for fans worldwide, with District by Zomato as the Official Ticketing Partner, ensuring easy access for fans. Zee Entertainmentwill broadcast the event globally, showcasing Indian cinema’s grandeur to millions of households. Get ready for an unforgettable celebration of Indian cinema in the heart of Jaipur. This grand milestone will not only honor Bollywood’s legacy but also pave the way for its vibrant future.
Stay connected for more updates:
• Website: www.iifa.com
• Instagram: @IIFA
• Facebook: @IIFA
• YouTube: IIFA Channel
The International Indian Film Academy is committed to promoting Indian cinema worldwide, building cultural bridges, and creating unforgettable experiences through the magic of storytelling.
Make sure to join this landmark Silver Jubilee celebration in Jaipur and witness the grandeur of 25 years of Indian cinema!
