Google has launched its “AI Mode” in Pakistan, bringing its powerful AI search experience, AI-powered Search, to local users. This new feature aims to provide faster, smarter, and more comprehensive answers to complex questions.
First introduced in the US earlier this year, ‘AI Mode’ is now expanding globally and is gaining popularity for its speed, quality, and fresh responses. Powered by a custom version of Gemini 2.5, AI Mode allows people to ask longer, more complex questions that would have previously required multiple searches.
Early testers have shown that queries are already 2 to 3 times longer than traditional searches, proving its usefulness for detailed tasks like comparing products, planning a trip, or understanding complex how-tos. It can answer multiple questions at once and provides helpful links for further exploration.
For example, Pakistani users can use ‘AI Mode’ for various purposes:
- Trip Planning: “I’m planning a trip to Hunza in October. Suggest a 5-day itinerary that balances sightseeing, adventure, and local food experiences.” They can then ask a follow-up prompt like, “Can you recommend some local food spots or traditional dishes to try in Hunza?”
- Academic Help: “My child is in grade 9 and struggles with math. Can you suggest free online resources in Pakistan to help with algebra and geometry?” They can then ask a follow-up prompt like, “Can you recommend interactive apps or YouTube channels for grade 9 math practice?”
Behind the scenes, ‘AI Mode’ uses a query fan-out technique, which breaks down your question into subtopics and issues a multitude of queries on your behalf. This allows Search to dive deeper into the web than ever before, helping users find incredibly relevant content.
This experience is unique because it combines advanced model capabilities with Google’s best-in-class information systems and is built directly into Search. Users can access not only high-quality web content but also tap into fresh, real-time sources like the Knowledge Graph and shopping data for billions of products.
Go Beyond Text with ‘AI Mode’: Use Your Voice or an Image
Designed to be multimodal, ‘AI Mode’ allows people to engage in any way they feel comfortable—through text, voice, or images. By leveraging the capabilities of Lens, users can take pictures of what they see and pose their queries. For instance, a shopper could snap a photo of unfamiliar spices in a Karachi market and ask: “What are these spices and how can I use them in Pakistani cooking?” Users can also ask follow-up questions in a conversational style, creating a seamless browsing experience.
Helping People Explore the Best of the Web
Helping people discover content from across the web remains central to the company’s mission. With ‘AI Mode’, users can express exactly what they are looking for, with all its nuances, and get to the right web content in a variety of formats. This not only expands how people search but also creates new opportunities for content discovery.
Rooted in the company’s core quality and ranking systems, ‘AI Mode’ uses novel approaches to improve factuality. The goal is to provide an AI-powered response whenever possible. In cases where there isn’t high confidence, users will instead see a set of traditional web search results. As with any early-stage AI product, it may not always get it right, but Google is committed to continuous improvement.
‘AI Mode’ is now live in English in Pakistan on the Google App (Android and iOS) and on both mobile and desktop web.
