Facebook Marketplace undergoes further changes as another Meta platform after Facebook
Facebook Marketplace and eBay have partnered to make online buying and selling more efficient, with Meta users now gaining access to eBay listings.
The tech giant announced on Wednesday, January 8, that it would now provide direct access to eBay products on Facebook Marketplace in a testing phase in select countries.
This update has been enthusiastically welcomed by eBay users who believe this will increase both the quantity and quality of sales.
Once a user clicks on a product, they will be redirected to eBay to complete their purchase. This feature will be available in countries such as the U.S., France, and Germany.
Many believe this development came as a way for Meta to appease European consumers after the company was fined $840 million by the European Commission (EC) for abusive practices that benefited Facebook Marketplace.
In November, Meta was accused of breaching antitrust rules for merging Facebook with Facebook Marketplace.
In a blog post shared by Meta, it was stated, “eBay sellers will gain exposure to Facebook’s audience, while people using Marketplace will be able to discover a broader array of listings from the eBay community.”
The e-commerce platform has faced struggles in recent years, with many competing options available, including Temu, Walmart, and Amazon.
Meta introduced Facebook Marketplace in 2016 to allow people to buy and sell products, expanding it to businesses in 2018.