Meghan Markle could face some competition in the celebrity jam market with David and Victoria Beckham’s potential expansion of their farm products, which includes a fruit spread. A source told RadarOnline.com that it is David’s “dream to have his own shop one day,” a goal that comes after years of hard work on “growing his own fruit and vegetables, as well as his honey” on his $16.1 million farm in England’s Cotswolds.
The source added, “And now he thinks he’s ready to start selling his produce to the public” and “knows people would come from all over to go to a Beckham Farm Shop.” They continued, “He’s taken lots of courses and really feels at home with nature, and it can become another extension of their brand.” The couple is also considering branching out into “wines and gins,” while Victoria “can see herself designing some country interiors.”
New Title: Market Strategies and Potential Rivalry
However, the tipster shared that Victoria and David’s new venture “could easily be something to rival Meghan’s As ever brand.” The insider explained, “Vic knows she has the background and expertise to blow her out of the water if she wanted to. There’s a potentially huge market in the US for English country living and both David and Victoria know how to make it a success.”
Despite this, their markets may differ. “Meghan’s brand is very American,” while “Vic feels that she’s a divisive figure in the UK and could hamper her efforts there.” The source concluded that Victoria “sees a huge opportunity for Brand Beckham with this” and is “fully behind it as she sees how much it energizes David.”
For context, the Duchess of Sussex launched her products in March, which included a raspberry spread, dried flower sprinkles, shortbread cookies, wildflower honey, and a crêpe mix.
