Apple has launched its new app ‘Invites,’ which enters the digital invitation space as Pakistani urban communities shift from traditional hand-delivered cards to electronic alternatives.
This change is particularly evident in cities, where traffic congestion has led many families to limit personal invitation deliveries, opting instead for digital alternatives, often consisting of basic templates shared through messaging apps like WhatsApp.
The new platform offers several features for event planning. Users can select backgrounds from their photo library or the app’s gallery and incorporate location data via Maps integration. The Weather app connection displays forecasts for scheduled events.
The app also includes AI-powered tools: Image Playground for creating custom images and Writing Tools for composing messages. Event hosts can manage RSVPs and control what details appear in invitation previews, such as venue addresses and background designs.
Guests can access invitations via the iPhone app or web browser, without requiring an Apple account or iCloud+ subscription. The platform allows attendees to contribute to a shared photo album post-event and includes Apple Music playlist sharing capabilities.
This release is significant as Pakistani urban communities navigate between maintaining traditional customs and adapting to contemporary city life. Hand-delivered invitations remain important in Pakistani culture, especially for weddings, naming ceremonies, and housewarming events.
The app is available for download through the App Store and can also be accessed via a web browser at icloud.com/invites. It joins existing digital invitation options in a market where both traditional and electronic methods currently coexist.
