The renowned global YouTuber and social media phenomenon, MrBeast (Jimmy Donaldson), has opened his temporary amusement park, ‘Beast Land,’ in Riyadh, the capital of Saudi Arabia. The launch comes at a strategic time as the Kingdom aggressively works to establish itself as a global entertainment and tourism hub, diversifying its economy away from oil revenues.
MrBeast, who boasts over 450 million subscribers, introduced the park as part of the massive Riyadh Season festivities, running from November 13th to December 27th. The park is uniquely modeled after the high-stakes challenges featured in MrBeast’s popular videos, offering fans a chance to participate in various obstacles and potentially win significant prizes.
Explaining the choice of location, MrBeast stated that a large portion of his audience resides outside North America, with a substantial fan base in the Middle East. He expressed his desire to create a special, tangible experience for his enthusiasts in Riyadh.
A video shared by the star showcased the park’s entrance, which features a massive blue lion resembling his well-known logo. MrBeast claimed that ‘Beast Land’ is the most unique project of his life, and he is eager to gauge the public’s reception to this ambitious physical manifestation of his digital content.
