LAHORE – The highly anticipated arrival of Apple’s latest devices has officially concluded in Pakistan with GNEXT, the Apple Authorised Distributor, launching the iPhone 17 Family and iPhone Air. The launch is being distinguished not just by the introduction of new hardware but by a significant push towards enhancing the consumer experience through unmatched protection and accessibility initiatives.
GNEXT is raising the bar in a fiercely competitive market by introducing Shield+, an expansion of its original warranty program. This new protection plan is a significant differentiator in Pakistan’s technology sector, adding accidental coverage that is not offered by any other distributor in the country.
Customers purchasing the new iPhone 17 Family or iPhone Air will benefit from the following features under the Shield+ plan:
- One-time free screen replacement
- One-time free back glass replacement
- A comprehensive two years of total warranty coverage
Making the Upgrade Accessible
To facilitate easier upgrades, GNEXT has structured aggressive consumer-focused promotions. The company is offering an exclusive Rs 15,000 trade-up bonus for customers trading in their old iPhones, requiring them to pay only the difference for the new device.
The launch is further sweetened with gifts and prizes:
- A Mega Lucky Draw with 17 winners, including one grand winner who will receive the complete Apple Ecosystem Pack (MacBook Air, iPad A16, Apple Watch Series 11, and AirPods 4).
- Free AirPods 4 for over 1,000 early customers.
- Genuine Apple cases for over 1,700 customers.
- A complimentary 20W adapter with every new iPhone purchase.
Addressing the cost barrier, GNEXT has partnered with major financial institutions, including HBL, BOP, MCB, and KalPay, to provide flexible EMI (Equated Monthly Installment) plans spanning up to 36 months, significantly improving the affordability of the premium devices.
Furthermore, connectivity has been integrated into the launch experience through a partnership with ONIC, Pakistan’s first fully digital telco, offering exclusive data, all-net minutes, and SMS bundles with every purchase, ensuring customers have seamless access from day one.
A Customer-First Approach
In just one year since its inception, GNEXT has rapidly established itself as a trusted distributor, based on a customer-first model. Its key achievements, beyond the introduction of Shield and Shield+ accidental coverage, include delivering 100 per cent genuine PTA-approved Apple products nationwide and establishing official Apple Authorised Service Centres in both Lahore and Karachi.
The company’s focus on authenticity, protection, and accessibility positions it as a transformative force in how Apple products are experienced and supported in the Pakistani market.
