Brooklyn Beckham is facing renewed criticism for his latest venture: making homemade strawberry jam. The 26-year-old photographer-turned-chef recently filmed himself preparing strawberries, simmering them, and spreading the finished jam on a slice of sourdough bread.
The video ended without a taste test, concluding as he handed the toast to a woman assumed to be his wife, Nicola Peltz, 30. “Strawberry jam x,” he captioned the video as he shared it with his 16 million Instagram followers.
However, the online reactions were mixed. While some praised the recipe, others turned him into a laughingstock. Many people compared him to Meghan Markle, who was widely ridiculed earlier this year for selling jars of strawberry jam through her brand, As Ever.
“First Meghan, now you! What’s the obsession with strawberry jam? Anyone can make it,” one critic wrote, while another quipped, “The new Meghan Markle.” Others were harsher, calling the jam “runny” or “sloppy” and suggesting Brooklyn should “get a proper job that pays for your lifestyle.” Some commented on his rumored rift with parents David and Victoria Beckham, writing, “Call your parents” and “How’s your family?”
Other social media users rushed to Brooklyn’s defense, calling the negativity “bitter” and “nasty.” “All the trolls out in full force again with totally boring and irrelevant comments,” one supporter wrote. “Just spreading hate and spite.” Brooklyn has not responded to the online backlash regarding his family tensions.

