Kelsea Ballerini is embracing retro glam in a new Pantene ad while opening up about the calming routine that keeps her grounded.
The 31-year-old American singer-songwriter and musician brings her vibrant personality, blonde hair, and signature country sass to Pantene’s new “Country Fried Hair” campaign. The campaign highlights how to combat hair damage using the brand’s “regenerative oils collection.”
The ad is set in a country diner inspired by the 1950s through the 1970s, an iconic era in country music, and features restorative hair products designed for healthy, shiny strands.
While conversing with PEOPLE magazine, Ballerini stated, “I wish country fried hair was my idea. It’s brilliant! It’s so fun — it’s retro and a little cheeky. I get to wear this really cool diner outfit.”
She further noted that big, styled hair is a significant part of country music, making the theme highly relevant.
The Cowboys Cry Too hitmaker quipped, “The phrase, the higher the hair, the closer to Jesus, I feel like that’s very country music because it’s all glitter and big hair.”
Ballerini added, “Historically, if you look at specifically the women in country music, it’s Dolly Parton, Loretta Lynn, Reba [McEntire], Shania [Twain]. I grew up listening to music from women that just had the style and the hair of the classic country woman.”
Notably, achieving big hair often requires excessive heat during styling, which inevitably causes damage. This campaign specifically addresses this issue.
“It’s great to be able to show that side of hair damage, that things that aren’t perfect don’t have to be heavy… it can be fun and cheeky. And I think just having that narrative around everything that we’re heading towards is important to me,” Kelsea Ballerini said.
