David Beckham, the 50-year-old former English footballer, has launched a new fruit snack brand called BEEUP, inspired by his passion for beekeeping. This brand, a collaboration with Shaun Neff, will offer nutritious, honey-based snacks.
In a press release, Beckham shared that his “well-documented love for beekeeping” motivated this new endeavor and his desire to create something packed with nutrition. He explained, “Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy.”
The president and co-owner of Salford City and Inter Miami CF added, “I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks.” Beckham further noted, “Whether prepping for a game, performance, or the playground, we’ve made BEEUP to offer families natural energy they could feel good about eating.”
According to the press release, BEEUP will sell packs of 10 fruit snacks and will be available in three flavors: Sour Watermelon, Tropical Mix, and Very Berry.
