FIFA is set to unveil the match schedule for the 2026 World Cup this Sunday, touting it as the organization’s largest event to date.
North Texas has already been designated as a host region, and Sunday’s revelation will shed light on the number of matches to be held at AT&T Stadium in Arlington, including the coveted final, as well as their scheduling.
Even without securing the final match, officials anticipate a substantial influx of tourists to the metroplex, with Fort Worth aiming to capitalize on the opportunity.
Jason Sands, Executive Director of the Fort Worth Sports Commission, highlighted the unprecedented potential for visitor numbers, estimating up to four million visitors during the tournament’s duration, with a substantial international presence.
Each match is expected to have a significant economic impact, likened to that of a Super Bowl, according to FC Dallas President Dan Hunt.
Juan Carlos Martinez, an economics professor at Dallas College, extrapolated from past events like the 2023 Super Bowl to suggest that each match hosted in North Texas could generate up to $400 million, potentially totaling $1 billion.
Fort Worth aims to leverage its cowboy culture to attract fans, with plans for events like fan festivals and concerts.
Transportation planning for the event is spearheaded by Michael Morris of the North Central Texas Council of Governments, drawing on his experience from past events like the Super Bowl.
Morris highlighted the importance of efficient transportation, especially considering the Texas summer heat, and plans to introduce updated cars on the Trinity Railway Express.
Additionally, measures such as navigators and multilingual digital signage are being considered to accommodate international visitors.
The transportation plan will be put to the test during this year’s baseball All-Star game, providing insights for further refinement ahead of the World Cup.
More details are expected post-announcement, as planning ramps up for the monumental event.
