In response to safety concerns in the West 7th Street Entertainment District, Fort Worth City Council members have given approval for a pilot ambassador program. This decision follows the tragic shooting of Texas Christian University student Wes Smith in the area during the fall of 2023. The city has contracted with Block by Block, the same company managing the downtown ambassador program, with an approved $315,000 contract. The actual amount spent will depend on the police department’s needs and available budget.
City documents highlight that ambassadors play a crucial role in enhancing safety by being visible, de-escalating situations, and interacting with property and business owners, as well as those in need of social services. They will greet visitors, offer assistance, and document all interactions using specialized software. The reports generated will help address specific problem areas or trends.
Fort Worth Police Officer Tracy Carter explained that the West 7th District will initially have three to four ambassadors, expected to be on the streets by late spring or early summer. If successful, the program may require long-term funding, possibly through the creation of a Public Improvement District (PID) that taxpayers in the area would need to vote on.
While some, like business owner Emil Bragdon, support investing in programs for beautification and improved security, there’s uncertainty about the effectiveness of the ambassador program. Bragdon believes the district has historically been relatively safe, and tragic incidents like Smith’s murder aren’t indicative of the overall area’s safety. Despite hiring off-duty police officers and existing police patrols, additional security measures, such as the ambassador program, are seen as a positive step to enhance safety for guests and staff.
