Vietnam’s B2C (Business to Consumer) e-commerce market has been rapidly expanding in recent years. The increasing accessibility of the internet and smartphones has made online shopping extremely popular, resulting in a revolution in the e-commerce sector. By 2023, the e-commerce market in Vietnam is estimated to reach $14 billion, representing a significant portion of the country’s overall trade.
The primary driver of this growth is the country’s young, tech-savvy population, which prefers online shopping. Local e-commerce platforms like Shopee, Lazada, and Tiki have expanded their services to offer consumers a convenient and secure shopping experience.
The Vietnamese government has also taken various steps to promote this sector, including boosting digital payments and creating better regulations for e-commerce. Furthermore, the COVID-19 pandemic accelerated the shift towards online shopping, further fueling the growth of e-commerce in Vietnam.
