Abu Dhabi: Ananya Panday, one of Bollywood’s most promising young stars, is set to mesmerize the global audience with a special performance at the 24th Edition of the NEXA IIFA Awards, co-presented by Sobha Realty, at Yas Island, Abu Dhabi. The award show, known for its grandeur and star-studded performances, is eagerly anticipated by cinema lovers across the world.
Expressing her excitement, Ananya Panday shared, “I am absolutely thrilled to be performing at the IIFA Awards this year! The energy, the celebration, and the love for Indian cinema that IIFA brings is unmatched. Having had the honour to perform before, I know how magical the iconic IIFA stage feels, and I’m excited to bring something exciting and special for the global audience. It’s an incredible platform that unites our Indian cinema lovers from all over the world, and I can’t wait to be part of this unforgettable night once again at Yas Island, Abu Dhabi.”
The IIFA Awards, widely recognized as one of the most prestigious celebrations of Indian cinema, will be held from September 27th to 29th, 2024 at the Etihad Arena, Yas Island. This year’s event, organized under the patronage of Sheikh Nahyan bin Mubarak Al Nahyan, in collaboration with the Department of Culture and Tourism – Abu Dhabi and Miral, promises to be a spectacular showcase of Indian cinema, uniting fans, filmmakers, and stars alike.
South Indian Cinema Shines at the IIFA Utsavam Awards
One of the highlights of the IIFA Festival 2024 is the NEXA IIFA Utsavam Awards, which will celebrate the brilliance of South Indian cinema. Co-presented by Meteora Developers, the Utsavam Awards will bring together a stellar line-up of South Indian cinema’s biggest icons. Attendees can expect to see the likes of Megastar Chiranjeevi, Mega Power Star Ram Charan, Global Superstar Aishwarya Rai Bachchan, Samantha Ruth Prabhu, Kamal Haasan, Nandamuri Balakrishna, and many more.
The IIFA Utsavam is set to be a glittering affair, celebrating the dynamic film industries of Tamil, Telugu, Malayalam, and Kannada cinema. With its distinctive charm and cinematic excellence, the Utsavam Awards will undoubtedly captivate audiences worldwide.
Partnerships That Elevate the IIFA Experience
The 2024 edition of IIFA also marks a groundbreaking collaboration between Maisour, a DIFC-registered crowdfunding platform specializing in fractional ownership of Dubai real estate, and Meteora Developers, known for their success in real estate development. Together, they are co-powering the NEXA IIFA Utsavam 2024, creating a unique fusion of cinematic brilliance and real estate innovation.
Mr. Praveen Sharma, Group CEO & Partner of Maisour & Meteora Developers, spoke about the partnership, saying, “This collaboration marks the start of a monumental chapter for Maisour. As a crowdfunding platform for fractional ownership in Real Estate in Dubai, we are absolutely thrilled to have partnered with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom.”
Sharma continued, “At Maisour, we champion creativity and innovation while making real estate investment in Dubai affordable, starting from AED 500, thus seamlessly resonating with the iconic positioning of the IIFA Awards. Together, we aim to elevate fan engagement, offering investment opportunities with excellent returns.”
A Star-Studded Line-Up of Hosts and Performers
The IIFA Awards 2024 are set to dazzle audiences with a phenomenal line-up of hosts and performers. Bollywood megastar Shah Rukh Khan, acclaimed filmmaker Karan Johar, and the talented Vicky Kaushal will host the event, ensuring an entertaining and engaging evening for all. Joining them on stage will be Bollywood legends like Rekha, Shahid Kapoor, Kriti Sanon, Janhvi Kapoor, and iconic choreographer Prabhu Deva.
On the IIFA Utsavam stage, audiences will witness thrilling performances from South Indian stars such as Samantha Ruth Prabhu, Rana Daggubati, and many more, creating an electrifying atmosphere that will celebrate the best of Indian cinema.
A Global Celebration of Indian Cinema
The NEXA IIFA Awards, co-presented by Sobha Realty and Maisour, and the IIFA Utsavam, co-presented by Meteora Developers, serve as a global platform for Indian cinema, bringing together audiences and artists from across the world. Mr. Andre Timmins, Founder/Director of IIFA, emphasized the significance of these partnerships, stating, “This landmark partnership represents a unique fusion of real estate and entertainment, marking a historic first in our 24-year journey. We are excited to embark on this journey with Maisour and Meteora Developers, celebrating Indian cinema on a global stage with unparalleled enthusiasm.”
The IIFA Festival promises to be a mesmerizing cinematic extravaganza, celebrating the diverse and vibrant Indian film industry, and showcasing the star power of Bollywood and South Indian cinema.
For more information on the IIFA Festival 2024, visit Maisour.com.
Experience the grandeur of the NEXA IIFA Awards at Yas Island, Abu Dhabi, from September 27 to 29, 2024.
